Viennoisserie

Viennoisserie, a type of French pastry, has gained popularity in the UK in recent years. This can be attributed to the increased interest in artisanal baking and the rising popularity of French cuisine. Many bakeries and cafes now offer a wide range of viennoiseries, including croissants, pain au chocolat, and brioche. Additionally, social media has played a role in the trend, with photos of flaky, buttery viennoiseries attracting foodies and pastry lovers alike. The accessibility of high-quality ingredients and the availability of skilled bakers have also contributed to the growth of viennoisserie in the UK. As a result, these delicious pastries have become a staple of British breakfast and brunch culture.

The growth of the market Croissants and pastries have become increasingly popular in the UK over recent years. This trend can be attributed to a growing interest in continental European cuisine and the influence of French patisseries. Additionally, the rise of coffee culture has also contributed to the popularity of these baked goods, as they pair well with coffee and make for a convenient on-the-go breakfast or snack.

Added value for your customers Adding toppings and inclusions to your baked goods can elevate them to the ultimate sweet treat. Whether it's sprinkling a layer of crunchy crumble on your muffins or mixing in chunks of chocolate to your cookies, these additions can take your baked goods to the next level. Get creative and try toppings like nuts, dried fruit, or even candy for an extra burst of flavour and texture. With a little experimentation, you can turn your ordinary baked goods into a delicious and unforgettable dessert

Generation Z - Get them onboard 

Recently, we collaborated with Bridor to develop more appealing baked goods for Gen Z consumers. Utilize fillings, decorations, and inclusions to attract this customer base, who already have a fondness for such products.